coming soon

relax and enjoy at the counter

OPENING SOON


The Counter—Ambros Daytona’s beach club-inspired lounge on the oceanfront deck.


Nestled poolside at the newly renovated Ambros Daytona, The Counter is a casual-chic hideaway for light fare and signature cocktails, serving breakfast, lunch, and happy hour daily.


With retro touches, curated tunes, and a relaxed, coastal energy, it’s the perfect place to lounge by the pool or unwind after a day at the beach.


Savor fresh, coastal dishes alongside craft brews, natural wines, and curated wine-based cocktails—The Counter invites you to settle in, soak up the scene, and stay awhile.